Article | Spring 2007
Personal Influence Conference Papers Published in The Annals
Since its publication in 1955, Elihu Katz and Paul Lazarsfeld's Personal Influence: The Part Played by People in the Flow of Mass Communications has been one of the most influential and widely cited works in media and communications research. In October 2005, ISERP co-sponsored a conference with the Annenberg School of Communication at the University of Pennsylvania that revisited this classic and controversial text and celebrated the reissuing of this book by Transaction Publishers. The papers written for the paper were published in November 2006 in a special issue of The Annals of the American Academy of Political and Social Science entitled "Politics, Social Networks, and the History of Mass Communications Research: Re-reading Personal Influence."
See Also
- The Annals, Vol. 608, No. 1: Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence
- Newsletter article: Who Influences Whom?: Mass Communication and Social Networks
