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Computational Social Science Data for Good Seminar: Crowdsourcing Visual Ads

January 25, 2019
1:00 - 2:30 pm


Northwest Corner Beacon (NWC14), 14th Floor, Northwest Corner Building

Event Type: 

RSVP Required: Register here

Crowdsourcing Visual Aids

Images have the power to convey messages in striking and memorable ways. Although constructing visual messages is currently too hard for computers or novice users, by combining the intelligence of people and computers we can create compelling visual messages computationally. In this talk, we present VisiBlends, a flexible workflow for creating visual blends that follows the design process with steps involving brainstorming, synthesis, and iteration. An evaluation of the workflow shows that (1) decentralized groups of people can generate blends in independent microtasks, (2) co-located groups can collaboratively make visual blends for their own messages, and (3) VisiBlends improves novices’ ability to make visual blends.

We discuss how to decompose other complex tasks so that people and computers can collaborate in generating novel, useful and creative solutions to problems.


About the Speaker:

Lydia Chiltonis an Assistant Professor of Computer Science at Columbia University. Her area of study is human-computer interaction with a focus on computational design, including viewing the design process from a computational standpoint. Two current projects are constructing visual metaphors for creative ads and using computational tools to write humor and news satire.

Chilton received her PhD from the University of Washington in 2015.  She received her Master’s in Engineering from MIT in 2009 and her SB In 2007, also from MIT. Prior to joining Columbia Engineering in 2017, she was a postdoctoral student at Stanford University.


Lunch provided. Space is limited. RSVP here.


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